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Coaching & Coffee Ep 51: How to create sales copy to turn those browsers into buyers

'EXPERT EDITION'


How to create sales copy to turn those browsers into buyers


For this session I've invited my favourite copy expert, Elle from 23 Wise Words to answer alllllllll your questions about creating effective copy for your business.

Elle is a psychology-obsessed copywriter, who has been writing high-converting websites and sales funnels for coaches, consultants and service businesses for over 7 years.


These are the questions (though we covered SO much more!):


✏️ I’m never sure how much copy to include on my homepage: do I go into all the details about my services and me or keep it more simple?


✏️ Is there a certain structure or maybe guidelines to follow when writing product descriptions for my website?


✏️ Should our about pages be written in the 3rd person or not??


✏️ What’s the best way to invite people to book discovery calls on social media posts? ✏️ I would like your feedback on hand-raising posts on Facebook... I have made some and I am wondering if they work?


✏️ What's the easiest way to start customer research?


The amazing Elle, has kindly gifted us some resources too!


Voice of Customer spreadsheet: https://docs.google.com/.../1PdMDJhEdWMBEmC1HD.../edit...


Client interview questions: https://docs.google.com/.../1PHQhSpWVQGZQTwHQHpOh.../edit...


You can find Elle here https://www.instagram.com/23wisewords/