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Coaching & Coffee Episode 1: How to get started with Facebook Ads.

Updated: Nov 4, 2020

Join me every week in the Mothers of Enterprise Society (it's free to join so get yourself over there!) for some actionable, concise, business growing, profit making business coaching.

Our very first session (as voted by my lovely MoE Society ladies) was all about the magic art of Facebook™ Ads. Or more accurately, how to make them actually work for your business - if advertising is indeed the right move for you business, and it's not always the case!

Don't worry, I'll explain all soon!

My aim is to make the Coaching & Coffee sessions under 30min, but that clearly was too much of a challenge with this topic which touches the 45 minute mark - so get the kids sorted and get notebooks ready!

In this video we will go through:

▪️ Why most businesses shouldn't be using FB Ads

▪️ How to help your business get ready for advertising

▪️ Setting up your ads account

▪️ Installing your pixel on your website and setting up events

▪️ How to use the 'Facebook Pixel Helper' Chrome extension to test your


▪️ How to create custom audiences

▪️ How to set up your ad in the campaign manager

▪️ How to test different elements of your ad