Coaching & Coffee Episode 7: How to create effective copy for social media and your website.

Updated: Nov 4

Join me every week in the Mothers of Enterprise Society (it's free to join so get yourself over there!) for some actionable, concise, business growing, profit making business coaching.


For our next session we cover how to create effective copy for social media and your website.


Copy writing in the text you create for everything from your social media captions to your website homepage and product descriptions.


Effective copy writing isn't reserved for those special chosen few who love writing!


With a little guidance and practise you'll quickly see engagement on social media increase, your email open rates increase because of those well constructed subject lines and an increase in sales!


This video will take just 30 minutes of your day, perfect for after you have put the kids to bed or when sacred nap time rolls around (my kids don't nap anymore, but I remember those sweet sweet times!)


In this video I'll go through:


▪️ Why anyone can become good at copywriting

▪️ Focusing on social media posts- the ideal copy recipe to engage your audience

▪️ Why making your reader the hero and NOT you or your product/service is so important

▪️ Your StoryBrand one-liner - what is it and why's it so important?

▪️ Does your copy pass the grunt test?

▪️ The question your audience is asking themselves *every time* they're reading your copy

▪️ Making your copy on social media and your website as engaging, informative and effective as possible




If you have any questions on this topic please do get in touch, I love hearing from you.


Our Coaching & Coffee sessions happen every Monday at 9am in our beloved Mothers of Enterprise Society.

If you've got a topic that you'd like me to cover in future Coaching & Coffee sessions, get in touch and let me know!


As always, I appreciate and value your feedback so please let me know in the comments how you found this session, if it was useful for you, or anything you think we could improve on.


As always, wishing you all the success & happiness that life has to offer,



After spending the last decade as a business coach, I can honestly say that Suzy’s approach to business and life is remarkable. She has an overflowing passion for helping others, and her ethos behind everything she does is inspirational. 

Suzy is a true gem!

SOPHIE MCCALLUM

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